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:: THE INDUSTRY INSIDER
Every quarter Mark Berry will post a new column with advice and tips for the up and
coming artist and producer. Mark's experience in the industry makes him one of the
most knowledgable and sought after producers in the business today.
 So be sure to take advantage of this FREE service from Mark Berry and read
the Industry Insider.
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:: MARK BERRY NEWSLETTER
Stay informed with the latest information regarding Mark’s record, film, television, and production adventures.
It's FREE!
Simply enter your email address in to the box below and you will receive Mark Berry's newsletter as well
as be automatically entered into our promotional contests and give-aways!
To Unsubscribe:
Enter your email address above and check the "remove me" box above and you will
be removed from the mail list.
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Photo courtesy of
sabuphoto.com |
:: Workshop Information
"DON'T BORE US…GET TO THE CHORUS"
-- An inside look at the creative A&R process within the music business…
i.e. song construction, recording, mixing, production & performance…
TARGET AUDIENCE: Artists, Musicians, up and coming Engineers & Producers
SUMMARY:
It all starts with the song and in order to succeed in this business an individual or artist must understand how the entire A&R/production process operates within today's NEW entertainment industry. At the forefront of this new industry is Mark S. Berry, an engineer/producer with 35 Gold and Platinum records to his credit. a finished product and receive a full engineering and mix credit!
The workshop is based on a single song demo submitted by students and selected by Mark prior to the start of the workshop. Mark then guides the songwriters through the A&R process, pre-production, recording techniques, full scale production and then some of Mark's mixing techniques that have graced the airwaves for over two decades. Berry's desire to share his many recording and production experiences is his way to "give something back" and "raise the bar of excellence." He also thinks that engineering and production based students should really know what goes into the making of a song and that structure of not only the song but production along with sonics are equally important. "The most important thing is to make a connection emotionally, lyrically, rhythmically in that first 30 seconds," he says. "You have to connect with the audience right away, and if you don't, you've lost them."
Watching Berry work and listening to his philosophy about recording and producing is in itself an educational experience. Most impressive is his absolute control over the entire recording and production process: he knows during pre-production what he wants a song to sound like in its final form, and he takes the necessary steps during the recording and mixing processes to make that concept a reality. He controls the process, rather than letting the process control him. And because he has so much experience and such a strong understanding of vintage and current technology, he's often able to ignore the conventional wisdom and still end up with a superior product. "Be dedicated and passionate. And above all, be prepared to take a lot of hard knocks! It's a lot about attitude and anticipating what the producer and the engineer want ahead of time," says Berry. "You've got to be two beats ahead."
Mark Berry is one of the most innovative music and film entrepreneurs around. The facts speak for themselves; he is a master of today's high tech equipment with vivid stereo and vocal images strong bass and hard direct rhythms. With an eclectic variety of indispensable skills, Mark is one of only a handful of engineer/producers who can truly take a project from concept to completion and expertly handle all of the steps along the way. His experience and artistry have combined not only to create top chart hits all over the world, but first and foremost to create state-of-the-art MODERN MUSIC.
FORMAT & PRICES:
(Inclusive of transportation and hotel)
1 hour lecture with Q&A
3 hour workshop with student participation and Q&A
Pricing upon request
RECOMMENDED CLASS SIZES:
1 hour lecture: 100 students or less
3 hour workshop: 25 students or less
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